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Pusha T, Lola Brooke and Wyclef Jean have joined forces with TIAA, a leading provider of financial services, to create a song that educates listeners about the importance of retirement planning and generational wealth. The song, titled "Paper Right," also features rising stars Capella Grey and Flau'jae, and will be available on all streaming platforms on Friday, January 12.
"Paper Right" is part of TIAA's "Money Moves" campaign, which aims to inspire people to take action and make smart financial decisions for their future. The campaign also includes a series of videos, podcasts, and webinars featuring the artists and other experts, who share their personal stories and tips on topics such as saving, investing, budgeting, and estate planning.
According to TIAA, the song is not only a catchy tune, but also a powerful tool to raise awareness and spark conversations about financial literacy, especially among younger and diverse audiences, who often face barriers and challenges in accessing financial education and resources.
"We are thrilled to partner with these talented artists, who share our passion and commitment to empowering people to achieve financial well-being and security," said Corie Pauling, TIAA's chief inclusion and diversity officer. "Through this song, we hope to reach and inspire millions of people to take charge of their financial future and build a legacy for themselves and their families."
Pusha T, Lola Brooke and Wyclef Jean said that they were excited to collaborate with TIAA and use their music as a platform to spread a positive and impactful message.
"Music is a universal language that can connect and inspire people across generations and cultures," Pusha T said. "I'm proud to be part of this project and use my voice to educate and motivate people to get their paper right and secure their financial freedom."
Lola Brooke, who is known for her raw and honest lyrics, said that she wanted to share her personal journey and the lessons she learned along the way.
"I grew up in a low-income neighborhood, where money was always tight and financial literacy was not taught in school or at home," she said. "I had to learn the hard way, through trial and error, how to manage my money and make it work for me. I want to share my story and my knowledge with others, especially young women of color, who may be facing similar struggles and challenges."
Wyclef Jean, who is a Grammy-winning artist and a global humanitarian, said that he wanted to use his influence and experience to help people achieve their dreams and goals.
"I came from humble beginnings, from a small village in Haiti, where I witnessed poverty and inequality firsthand," he said. "I know what it's like to have nothing and to work hard to make something out of yourself. I also know the importance of giving back and creating opportunities for others. That's why I'm passionate about financial literacy and generational wealth, because they are the keys to breaking the cycle of poverty and creating a better world for ourselves and our children."
