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By Criss, March 30, 2024
Essex, UK — Meghan Markle, the Duchess of Sussex, has taken a bold step into the world of lifestyle brands with the launch of American Riviera Orchard. This venture promises to blend elegance with practicality, and its recent debut on Instagram has already captured the attention of fans and fashion enthusiasts alike.
The brand’s name, American Riviera Orchard, pays homage to the picturesque coastal town of Santa Barbara, California, where Meghan resides with her husband, Prince Harry, and their two children. Known as the “American Riviera” for its temperate climate, lush landscapes, and vibrant food and wine culture, Santa Barbara serves as the perfect inspiration for this new endeavor.
Here’s what we know about American Riviera Orchard so far:
The Logo and Aesthetic: The brand’s swanky logo combines elements of sophistication and rustic charm. It subtly incorporates the name of their neighborhood, Montecito, where the couple resides. The logo hints at a fusion of tradition and modernity, much like Meghan herself.
Product Focus: While the brand’s offerings are still under wraps, insiders reveal that American Riviera Orchard will focus on home, garden, and general lifestyle products. Expect tableware, drinkware (including decanters), kitchen linens, and delightful edible treats like jellies, jams, marmalade, and spreads. Cookbooks may also be part of the lineup.
The Tig Connection: Fans of Meghan might recall her previous venture, The Tig, a lifestyle blog she created in 2014. Although she shut it down in 2017, The Tig allowed her to share her favorite food, travel discoveries, and personal reflections. Now, with American Riviera Orchard, she seems poised to continue that legacy.
Instagram Debut: The Duchess surprised everyone by returning to Instagram with the launch of American Riviera Orchard. The account’s bio reads, “By Meghan, the Duchess of Sussex. Established 2024.” In her first Instagram Story, Meghan is seen picking flowers and cooking in a kitchen, set to the soothing tune of “I Wish You Love” by Nancy Wilson.
Royal Impact: Meghan and Prince Harry’s last social media update was in 2020 when they stepped back from their roles as working members of the royal family. Now, with this brand, Meghan’s influence extends beyond fashion and into the lifestyle realm. Could the success of American Riviera Orchard benefit the entire Royal Family? Some experts believe so1.
As anticipation builds, fans eagerly await more details about the brand’s products, availability, and updates. For now, we raise a virtual toast to American Riviera Orchard, a venture that combines Meghan’s flair for elegance with her commitment to practical living. 🥂🌿
