Rapper Kanye West has once again mentioned Taylor Swift in his latest song, sparking a fresh round of controversy between the two music stars. The song, titled "Never Forget", features a line where West raps: "I made that b***h famous, never let her forget it".
This is a clear reference to his infamous 2016 song "Famous", where he used a similar lyric about Swift, claiming he was responsible for her success. The song also included a naked wax figure of Swift in its music video, which was widely criticized as disrespectful and misogynistic.
The "Famous" incident was the culmination of a long-standing feud between West and Swift, which began in 2009 when West interrupted Swift's acceptance speech at the MTV Video Music Awards. West later apologized for his actions, but the two artists have had several public clashes since then.
Swift has not yet responded to West's new song, but she has previously expressed how hurtful and damaging his words and actions have been to her. In her 2020 documentary "Miss Americana", she revealed that the "Famous" episode "took her down psychologically" and made her feel "lower than I've ever felt in my life".
West, who is currently going through a divorce from reality star Kim Kardashian, has not explained why he decided to bring up Swift's name again in his new song. Some fans have speculated that he is trying to generate publicity for his upcoming album, while others have accused him of being obsessed with Swift.
Whatever his motivation, West's new song has reignited one of the most notorious and bitter feuds in pop culture history, and has once again put him at odds with one of the most popular and influential artists of his generation.